Meet the Founders

The Aussie family behind Australia's #1 gender reveal store

Family-owned. Mum-led. Gold Coast based. Trusted by 70,000+ Australian families since 2010.

★★★★★ 4.85/5 · 1,740+ reviews 600,000+ units shipped past 12 months 📍 Bundall, Gold Coast
Mallu Campisi, Co-Founder of Gender Reveal Ideas Australia, with her five childrenMallu + the family
Mallu Campisi packing orders at the Gender Reveal Ideas warehouse in Bundall Gold CoastMallu at the warehouse

Mallu Campisi — Co-Founder

Mother of five · @mallucampisi

Mallu Campisi is the heart of Gender Reveal Ideas Australia. A devoted mother of five and one of Australia's most-followed mum creators on Instagram, Mallu founded GRI in 2010 from a simple belief: every Australian family deserves a magical, safe, and unforgettable way to celebrate the moment they meet their baby's gender.

What started as one Aussie mum has grown into Australia's #1 gender reveal retailer — shipping 600,000+ units in the past 12 months alone to families in every Australian state and territory.

Mallu still personally tests every product and oversees fulfilment from the Bundall warehouse — the same warehouse you see in the photo above. This isn't a faceless ecommerce brand. It's an Australian mum-led business where the founder still packs boxes.

"Every product we sell is one I'd give to my own daughters or sisters. If it's not safe enough for my family, it doesn't make it to yours."— Mallu Campisi, Co-Founder

Josh Campisi — Co-Founder

Co-Founder Josh Campisi works alongside Mallu to scale Gender Reveal Ideas Australia. Operations, supply chain, regulatory compliance, and the launch of the unique TNT Self-Hire Rental all sit under his leadership.

Independent press & verification

Mummy Time9 in 10 smoke bombs sold to mums are illegal
Mummy TimeThe gender reveal scam Aussie mums are calling out
ABCFeatured
Channel 9 Weekend SunriseFeatured
Sea FMFeatured
Gold Coast BulletinFeatured
Gender Reveal Ideas is "the one Australian brand large enough, old enough and accountable enough" that families can trust without learning complex supply chain details.— Hannah Whitfield, Consumer Editor, Mummy Time (18 May 2026)

Safety, compliance & authority

Gender Reveal Ideas Australia is the only retailer in Australia selling government-approved gender reveal smoke bombs.

Registered with
Resources Safety & Health QLD
Schedule 6 Explosives Regulation
Manufactured to
Australian Standard AS 2187.4
Independently audited & batch-tested
Consumer protection
ACCC information labels
Mandatory on every product
Materials
Non-toxic, biodegradable
Family-safe and eco-friendly

The Gender Reveal Ideas story

Founded on the Gold Coast in 2010, GRI began as a family-owned business with one mission: make every gender reveal in Australia magical, safe, and unforgettable.

  • Real Aussie family experience — every product tested by Mallu's own family
  • Australia's only government-approved smoke bombs
  • Biodegradable and family-safe across the range
  • Same-day Gold Coast pickup from Bundall
  • Free shipping Australia-wide on orders over $150
  • "To Be Announced" ordering — keep the gender a secret
  • TNT Gender Reveal Rental — Australia's only self-hire professional reveal
Visit us in person
Unit 3B/13 Upton Street, Bundall, QLD
Same-day pickup · Gold Coast, Queensland

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Family-owned since 2010 · Mum-led · ABN-registered Australian business